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Online Branding: Your LinkedIn Profile

February 3, 2022


LinkedIn is a great way to network and attract recruiters. Digital marketing recruiters and hiring managers alike typically use LinkedIn.

LinkedIn is a great way to network and attract recruiters. Digital marketing recruiters and hiring managers alike use LinkedIn. As do discerning consumers of all stripes.

For instance, a strong LinkedIn profile can help you build your digital marketing skills and personal brand. When utilized effectively, LinkedIn may help digital marketers find new jobs. Are you a digital marketer looking for a new opportunity?

Listed below are nine methods to keep your LinkedIn profile competitive.

1. Choose a professional photo.

Your profile picture should represent you as a welcoming professional. In other words, get a professional headshot if you can.

Leave out your pet, friends, and family. Your profile background picture might be a snapshot of you attending a digital marketing event or other professional interests.

2. Improve your headline.

Your headline presents you to your audience.

Use it to catch their eye and prove your worth. Showcase your abilities with a sentence or two. “A competent online marketer and problem solver with a great expertise in building social media advertising and online analytics,” for example.

Including concrete outcomes, such as “conducted a PPC campaign that raised conversions by 30%,” might also assist.

3. Write a great online summary.

Recruiters then view your summary.

Most recruiters don’t have time to read your whole profile. That being so, your summary helps them assess if you’re suitable for the job.

So…it’s vital to get it correctly. Include in your summary:

  • a list of your relevant talents (typically hard skills), tools and software utilized, and so forth;
  • years working in the field you’re scouting;
  • job title;
  • relevant accolades; and
  • the position you seek.

4. Utilize keyword optimization.

Recruiters will find your profile if you add all essential keywords.

Meanwhile, the headline, synopsis, talents, and job experience all benefit. In short, when prospective employers look for digital marketing prospects, they’ll quickly find you.

Keywords used by digital marketers include:

  • e-marketing
  • Facebook ad
  • SMM
  • AdWords
  • Promotion
  • PPC

This way, even if your title is “Digital Marketing Expert,” your profile will display when a prospective recruiter searches for “Facebook Ads Specialist.”

5. Optimize on experiences.

Likewise, your experience nearly usually affects your job qualification.

Most importantly, that’s why improving it to show off your professional expertise and accomplishments is so important. Likewise, include duties and accomplishments for each job in your work history section.

Don’t mention any employment experience unrelated to the career you desire. In addition, list your credentials and licenses. Do you have any relevant certificates?

6. Exhibit your accolades.

LinkedIn lets you show off your credentials as well as social evidence like licenses and certificates.

Plus, you can create descriptions to describe your project-related experiences and lessons learned.

No certifications? Take a course online, learn something new, and get a certificate. As you do, you’ll also learn more about digital marketing.

7. Finish your online profile.

Executive searches favor complete profiles over partial ones. LinkedIn’s algorithms assign profiles a strength based on their completion. For example, the stronger the signal, the more visible.

Recruiting organizations will not be impressed by bare-bones profiles of prospective digital marketing candidates. For example, completing your profile also allows you to add more keywords, emphasize your necessary talents and technical expertise, and differentiate yourself from other job seekers.

8. If unemployed, fill out the “Current Job” section anyway.

LinkedIn utilizes your current location to show search results. If you leave the field blank, your profile may not show.

However, if you are presently jobless, you may enter your desired work title. In other words, in the firm name section, state that you are unemployed and seeking work. “Seeking a digital marketing opportunity” should do.

Alternatively, you might state that you’re “voluntarily assisting a business with digital marketing develop a marketing plan.”

9. Interact with others.

While optimizing your profile is crucial, so is connecting with other people.

Engaging creates a network of others in your profession, perhaps with more excellent skills. Likewise, it makes you more visible to customers with digital marketing jobs.

In other words, you may not be ready to publish right away, but you may start by commenting on other people’s posts. To clarify, post updates on digital marketing, data analysis, news, events, and projects you’ve been working on.

Regular involvement will help you develop customer awareness, network with accomplished digital marketing experts, and even get a digital marketing career.

Lend your digital marketing skills to recruiters.

Many individuals seek digital marketing jobs. Success relies on how well you stand out among other applicants. Therefore, most LinkedIn clients seeking digital marketing skills do an executive search.

On the other hand, you will be better off if you can appear in the search. Recruiters will be able to locate you with your customized profile. This should do the trick.


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